I worked with a team to create a B2B blog about SEO in my Spring 2016 Content & Influencer Marketing class at Loyola. In collaboration with my classmates, I created a content strategy complete with buyer personas, a copywriting style guide, and blog architecture. I wrote the following posts as part of the project: 5 […]

New Blood

Sitting in the tabulations room. I watch as my sisters wait impatiently for votes. It’s recruitment weekend. The buzz of excitement is so thick you could cut it with a knife. This weekend is bitter sweet. Our chapter will never be the same again. The girls going through the recruitment process are a jumble of […]